Apparently, Black Women Are Making a Mistake Not Wearing Makeup

From my Timmy’s Ice Capp drinking homegirl at Womanist Musings who is all that and four bags of ketchup flavored chips.

I don’t know about you, but I am not particularly happy about men
deciding what I should look like.  Sam Fine is a makeup artist and
Fashion Fair Creative Makeup Director. He recently did an interview with
Fashion Bomb Daily.  Fashion
Fair’s makeup is specifically targeted to WOC, which means that it is
one of the few lines where you don’t have to struggle to find a product
that matches your skin tone. Considering that many makeup companies are
hard pressed to cater to our needs, Fashion Fair is important. I do
however reject the idea that I must wear makeup to be beautiful.

“I think the biggest beauty mistake is really not wearing makeup.”

I know that it is his job to sell this product, but seriously, who does
this man think he is? With his explanation, he only manages to put his
foot, even deeper down his throat.

“I think the biggest beauty mistake is not
understanding how to enhance your beauty,” Sam added. “And I think a
lot of [women of color] are scared that makeup is going to make [them]
look fake, ‘It’s not gonna look like me, they’re not going to have my
color.’ I think that they just tend to step away from the category when
a brand like Fashion Fair, is releasing a liquid foundation in July to
add to the range of colors. Nineteen shades! There will be 17 shades
in liquid! And if you look at that, that’s not a range that’s broken up
for general market vs. African Americans. So you really are getting a
wealth of coverage options and colors. I think the biggest mistake is
not participating in the game at all.”

 Silly women, with
all of these choices, how dare you walk around with no makeup on your
face.  Just look at what Fashion Fair has done for you.  How dare you be
so ungrateful.  It’s not really about your comfort level.  Don’t you
know that as a woman, it’s your job to be beautifully made up everyday. 
That’s right ladies, fake it until you believe it.  Look how generous
he is,  he’s not even asking that you wear a lot of makeup.

“Pressed powder, mascara,
and lip gloss, because I think those things aren’t intimidating,” he
said. “Once you get past the shade of powder, I think that becomes easy
to apply. But if I had to go two steps further, I always start out
with some kind of a coverage product. A concealer, or a foundation that
you can use as a concealer. Underneath the eyes is the thinnest area
of skin, so you really want to make sure that any redness or
discoloration can be covered.  Also powder. Powder’s going to set the
foundation or the concealer so it can stay on longer. I always say
powder is to foundation what topcoat is to nail polish. It really holds
it in place and keeps it from rubbing off and settling in fine lines.”

With
the application of these products, you can be fit to leave the house.  
No one wants to see your make up free face. As a woman, beauty is your
job and you are shirking your responsibilities by avoiding it and not
supporting Black business.   

Yeah, I am simply not impressed by this shit at all.  Fashion Fair is
great, but it’s also damn expensive compared to drug store brands.  Make
up as a requirement means women who already earn less than men have yet
another unnecessary expense.  Please keep in mind that on average,
Black women earn less than White women.  We are in the lucky position of
negotiating both a gender and race based income gap. As women, we
already pay more to get our hair done and more for clothing.  How far
does this man think a dollar stretches? When phrased as Sam Fine did,
makeup becomes a female tax.  Black women already spend a ton of money
on hair due to a Eurocentric beauty ideal, and the idea of then being
pressured by a man to conform more is beyond distasteful.  A WOC could
spend her entire paycheck on makeup, but as long as we live in a White
supremacist world, we are always going to be seen as unwomen.

Makeup should be a choice for all women, not something we need to wear
to be acceptable to appear in public.  It is worth noting that men have
no such requirements on their appearance. I am thankful that Fashion
Fair exists, but I refuse to feel duty bound to purchase or utilize
their products based in my race and gender.  As far as I am concerned,
Sam Fine can have a big cup of shut the fuck up.

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