Andrej Pejic Does Bra Ad

There have long been rumors circulating that some of those tall, skinny flat-chested glamazons strutting the catwalks during Fashion Week were actually very feminine looking boys with the ability due to an androgynous face, physique, mannerisms and training (or who were on hormones and in the early stages of transition) to pull off a convincing feminine illusion.

Meet 20 year old Bosnian born Australian resident Andrej Pejic, a breakout supermodel who is taking the fashion world by storm with an uber androgynous look .

Pejic can and does do two for one roles in a fashion show by effortlessly showing off a designer’s mens and womens clothing lines and gets paid well for doing so.

Especially as some fashion critics contend, Pejic’s figure is the ideal for fashion designers. 5’11”, no bust and no waist.  

Pejic has become a favorite model for designers Jean-Paul Gaultier and Marc Jacobs among others and was ranked at number 98 in FHM’s list of the world’s sexiest women for 2011.  A transphobic comment accompanying Pejic’s photo with the ranking caused it to be pulled from the online site.  

Pejic even showed up in a fashion shoot with the other modeling it girl for 2011, Brazilian transwoman Lea T.

As to which side of the gender binary Pejic is on: 

“I know people want me to sort of defend myself, to sit here and be
like, ‘I’m a boy, but I wear makeup sometimes.’ But, you know, to me, it
doesn’t really matter. I don’t really have that sort of strong gender
identity—I identify as what I am. The fact that people are using it for
creative or marketing purposes, it’s just kind of like having a skill
and using it to earn money.”

There was an interesting print ad last month from the Dutch
department store Hema which recently featured Pejic wearing its
‘Mega-Push-Up Bra’ that guarantees it will increase your bust two cup

Once the Hema ad hit Dutch newspapers with photos of the cleavage-free Pejic showing some semblance of breast tissue, it sent sales of this bra skyrocketing and caused a media sensation in the Netherlands 

So it will be interesting to see in 2012 how Andrej Pejic tops this and what other interesting developments happen in Pejic’s life gender wise..

Scroll to Top